Care Traffic Control
Experience
Stat
Company
Awardco
Category
Team
Context
I joined Stat in 2024, which was a pivotal time for the company. At the time, it was called SyncTimes, had about 10 people, and had tried to "launch" into wider brand recognition a couple of times before. SyncTimes was looking for someone with a proven track record of taking a tech startup from $2M in ARR to $10M and beyond. They were small, scrappy, and smart — all qualities I admire. It was a good fit.
My primary goals in joining the company were:
- To update the brand to position it as a healthcare technology leader and to "punch above its weight."
- To provide a strong, dependable, and improving GTM motion.
- To build a team that could take the company to $10M in ARR.
I went to work quickly.
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Creating a Category
Working closely with the CEO, we crafted a brand identity that resonates with our healthcare audience, demonstrates our focus on data, and promotes the efficiency we were selling to our customers. "Stat" was a no-brainer concept and identity we could build a category around.
I then repositioned Stat around a single category narrative—Care Operations—and built the product marketing narratives that makes it credible: case studies from customers like Adelante ($122K in added annual revenue, 4x growth in integrated care team engagement), TCC (28% less patient alone time, 83% faster emergency response), and Grace Health (18% shorter wait times).
The next step was to build out the team and capabilities to reach the next level. So, we grew the team, adding a Director of Growth Marketing and Director of Events, and added programs to support their expertise. As a consequence, we drove $4.45M in marketing-attributed closed-won revenue in two years.
Along the way I built THRU-PUT Summit, our flagship industry event, from a blank page; rebuilt our website around real customer language instead of guesswork; and published Stat's first original research report to give the category a data spine. Small team, real pipeline, no committee: the way this role is built to run.
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